An Introduction to Family Passes & Group Bundles
Introduction
Offering a Family Pass or Group Bundle is a great way to add flexibility to your event. We can support a few different options, but the most common is Cart Automation, where selecting a family/group ticket automatically adds the associated tickets to the cart, or create a single ticket that clearly defines the number of admissions included.
We’ve outlined some key considerations below to help you choose what best suits your event, based on a Family Pass comprising 2 Adults and 3 Children priced at $105.00 (Adults usually $30 each, Children usually $20.00 each. RRP $120.00)
|
|
1 ticket per person (Cart Automation) | 1 ticket per order (Single ticket issuance) |
|---|---|---|
| Example Ticket Issuance | Using the example above, 5 tickets would be issued per group | Using the example above, 1 ticket would be issued per group. |
| Behaviour | The person who made the order receives all 5 tickets; however, as they are issued individually, they can then be shared with each attendee for independent entry. This allows flexible arrival times—for example, 1st Adult and 3 Children may arrive earlier in the day, with the 2nd Adult arriving later—and each ticket can be scanned independently. | Consider how this is communicated to your customers and how your box office operates (e.g. if you are using wristbands, you may issue four at the initial scan, allowing the customer to meet other attendees on arrival and share for entry). Box office staff will not be able to see how many people were admitted; it will only show that the ticket has previously been scanned if people arrive separately. |
| Ticket Inventory & Reporting | Venue capacity and ticket volume can be tracked accurately. If your venue has a limit (e.g. 5,000 tickets), issuing individual tickets helps ensure you do not oversell capacity. Reporting will reflects the actual number of attendees, not just the number of tickets. This provides accurate visibility of ticket volume against venue capacity (e.g. 5,000 tickets = 5,000 people) | If only one ticket is issued per group, reporting will reflect only the number of orders/tickets sold rather than the actual number of attendees. This can make it harder to accurately track venue capacity and total attendance per person. For example, a “Family Pass” order may include 5 attendees but will only appear as 1 ticket sold in reporting, which increases the risk of overselling if capacity is managed on a per-person basis. |
| Ticket Scanning |
Each ticket can be scanned separately, allowing you to track different entry times and compare the number of tickets sold against those actually scanned. For example, a family of five may have purchased tickets, but if only two are scanned, this will be reflected in reporting as actual attendance. This does require each ticket holder to present their individual ticket for scanning; however, for larger groups there is also an option to admit remaining tickets from the same order via the scanner. |
If only one ticket is issued per order, it may be quicker and more convenient for the customer, as they only need to present a single ticket for entry. However, the scanning data will only reflect one scan per entry and will not capture the actual number of individuals within the group, meaning reporting will show only the number of tickets scanned rather than the true number of attendees in that group. |
| How does it work? |
The lead ticket is created and priced as a group amount. The following automated tickets are set to $0.00 and enabled through cart automation. Cart automation can be set up in 2 ways: Fixed number of additions: The system can automatically add a 2nd Adult and 3 Child admissions. You can allow the customer to choose part/all of the automation: The system can can automatically add a 2nd Adult, then allow the customer to select between 1–3 Child tickets. This is particularly useful for sell-out events—some families may still purchase even if they only have 2 children. Automatically adding 3 Child tickets can use unnecessary inventory, whereas allowing the customer to choose helps maximise sales while still offering better value and flexibility. |
A single ticket is created, with the total price applied to that ticket. Ensure the description clearly outlines how many people it admits so customers understand what is included, and provide the same information to your box office or gate staff to ensure correct entry. |
| Customer Charges | As the lead ticket is priced as a group amount, the platform will by default apply a 1 x fixed per-ticket customer charge (if applicable) to the lead ticket only, as no customer charge is applied to free automated tickets (variable cart fees still applying to the total order value paid). You can override the customer charge to increase this, and this is strongly recommended before going on sale. As the IWT system fee may be higher, you should review and update this prior to going on sale to avoid any shortfall at settlement if you are relying on customer charges to offset system fees. | As the single ticket is priced as a group amount, the platform will by default apply 1 x fixed per-ticket customer charge (with variable cart fees still applying to the total order value paid). You can override the customer charge to increase this, and this is strongly recommended before going on sale. As the IWT system fee may be higher, you should review and update this prior to going on sale to avoid any shortfall at settlement if you are relying on customer charges to offset system fees. |
| Can you offer a reduced System fee? | Yes! —please contact our sales team to discuss. We’re happy to assist. | Yes! —please contact our sales team to discuss. We’re happy to assist. |
System fees
Our system fee (the fee between IWannaTicket and you as the organiser) remains the same regardless of the method chosen. If each ticket/admittance is treated as a paid entry (even if discounted), our fixed ticket fee will apply per ticket. Example: In the example above, 5 x fixed ticket system fees will apply (with variable cart fees only applying to the order value paid).
By default, system fees for these ticket types are adjusted at settlement unless they are adjusted prior to going on sale as instructed by you. Please contact your account manager, who can assist in setting the correct fee structure to ensure accurate reporting during the sales period. Otherwise, IWT reserves the right to adjust system fees accordingly.
What does the Customer experience look like?
Video Above: Automatic cart automation, adding 2nd Adult and 3 Child Tickets
Video Above: Dynamic cart automation, adding 2nd Adult and providing the option to choose between 1 - 3 Child Tickets.