Offering a Family Pass or Group Bundle is a great way to add flexibility to your event. We can support a few different options, but the most common is Cart Automation, where selecting a family/group ticket automatically adds the associated tickets to the cart, or create a single ticket that clearly defines the number of admissions included.
We’ve outlined some key considerations below to help you choose what best suits your event.
If you only need a group quantity discount (automatically applied when certain tickets are added to the cart) and don’t need a named group ticket or group price displayed, you can alternatively use a Group Quantity Discount—see our related article for more details.
1 Ticket per person (Cart Automation)
1 Ticket per family (Single ticket issuance)
Behaviour
Each attendee receives an individual ticket that can be shared and scanned separately.
Guests can arrive at different times.
One ticket is issued for the whole group.
Entry is managed under a single ticket.
Comms & Box Office
Clear individual entry per person.
For Groups, you can also use the scanner to auto admit all tickets from within the same order.
Group entry.
Consider whether you will allow split arrivals or require all attendees to arrive together, and make sure this is clearly communicated to customers.
Tip: If using wristbands, you can issue all wristbands at the first scan so guests can meet up and enter separately.
Ticket Inventory & Reporting
Provides accurate per-person tracking and reporting (e.g. 5,000 tickets = 5,000 attendees)
Helps manage venue capacity and logistics planning
Removes risk of overselling
Reporting shows tickets sold, not actual attendees (e.g. a Family Pass for 5 appears as 1 ticket sold)
Increases overselling risk, capacity is managed by tickets sold and does not account for multiple attendees per ticket
Requires manual calculations for logistics and event planning (e.g. provisions)
Ticket Scanning
Each ticket is scanned individually
Partial attendance can be tracked (e.g. 2 of 5 scanned) vs tickets sold
Enables accurate tracking of peak entry times and attendance via scan data
One scan per group.
Does not capture how many individuals attended within the group or the true number of attendees for overall event reporting vs tickets sold
Entry and attendance data only recorded at time of initial scan
How does it work?
A lead ticket is created with a group price, additional tickets are auto-generated at $0.00 via cart automation
Two setup options:
Fixed: system auto-adds set tickets (e.g. 2nd Adult + 3 Children)
Flexible: system auto-adds part of the group, then customer selects remaining tickets (e.g. 1–3 Children)
Flexible option helps avoid wasted inventory in sell-out events. Improves sales conversion while maintaining value and flexibility for families
A single ticket is created with a total group price applied
You should ensure your ticket description clearly states how many people it admits
This information should also be shared with box office or gate staff to ensure correct entry
System Charges & Customer Charges
Our system fee is a fixed per-ticket charge, calculated per admittance and may be adjusted manually at settlement
As the lead ticket is priced as a group amount, 1× fixed per-ticket customer charge is applied, no customer charges are applied to free automated tickets by default
You can override and increase the customer charge before going on sale (strongly recommended) to avoid shortfalls at settlement if customer charges are used to offset system fees.
Variable cart fees still apply to the total order value
Our system fee is a fixed per-ticket charge, calculated per admittance and may be adjusted manually at settlement
As the single ticket is priced as a group amount, 1× fixed per-ticket customer charge is applied by default
You can override and increase the customer charge before going on sale (strongly recommended) to avoid shortfalls at settlement if customer charges are used to offset system fees.
Variable cart fees still apply to the total order value
Can you offer a reduced System fee?
Yes! —please contact our sales team to discuss. We’re happy to assist.
Yes! —please contact our sales team to discuss. We’re happy to assist.
System fees
Our system fee (the fee between IWannaTicket and you as the organiser) remains the same regardless of the method chosen. If each ticket/admittance is treated as a paid entry (even if discounted), our fixed ticket fee will apply per ticket. Example: In the example above, 5 x fixed ticket system fees will apply (with variable cart fees only applying to the order value paid).
By default, system fees for these ticket types are adjusted at settlement unless they are adjusted prior to going on sale as instructed by you. Please contact your account manager, who can assist in setting the correct fee structure to ensure accurate reporting during the sales period. Otherwise, IWT reserves the right to adjust system fees accordingly.
What does the Customer experience look like?
Above Image: Single Ticket - Family Pass
Video Above: Automatic cart automation, adding 2nd Adult and 3 Child Tickets
Video Above: Dynamic cart automation, adding 2nd Adult and providing the option to choose between 1 - 3 Child Tickets.
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