Event Set up checklist

Introduction

Before your event goes live, it’s always a good idea to do a quick final check. Taking a few minutes to review key settings can help avoid last-minute issues, ensure ticket sales run smoothly, and give you confidence that everything is set up exactly as intended.

Summary

This help article covers key areas to review, including ticket volumes, sales dates and times. Following these steps will help ensure a smooth event launch, and if you need any guidance along the way, your account manager is always available to help.

Help Guide

Header image

Is the header image displayed in good quality and aligned correctly?

Why this matters: High-quality, well-composed images are crucial for making a strong first impression. They grab a ticket buyer's attention, clearly communicate your brand's message, and make your shop look professional, all of which leads to a better overall experience.

How to check:

Take a look at the main image at the top of your Event Page.

Does it appear crisp and high-quality?
Is the key content of the image visible, or are important parts cut off?
Does it align well and visually represent your brand or event?

How to set it up:

You can set and change the image via Events > Display > Design > Header Image

Event URL

Is the event URL correct?

How to check:

Check the URL in your browser address bar.
Is it consistent with the event name?

How to set it up:

The URL cannot be adjusted after an event has been created. In order to change the event URL, you will need to duplicate the event and change the event title: Events > Choose Event > Open actions > Duplicate > edit Event Name > Create Event
You can check it in Event > Overview > Page URLs

Event Start date and time

Is the event start date and time correct?

How to check:

On your event page, check the start date & time on the right-hand side, underneath the Buy tickets button.

Is the date correct?
Is the start time shown?/Do you want it to be shown?
Is the time correct? Is it consistent with the start time communicated in the event description/your website/other places?

How to set it up:

Go to Events > select your event > Information > Period > Event start > toggle: Show start date / Show start time

Event End date and time

Is the event end date and time correct?

How to check:

On your event page, check the end date & time on the right-hand side, underneath the Buy tickets button.

Is the date correct?
Is the end time shown?/Do you want it to be shown?
Is the time correct? Is it consistent with the end time communicated in the event description/your website/other places?

How to set it up:

Go to Events > select your event > Information > Period > Event end > toggle: Show end date / Show end time

Sales Start date and time

Is the sales start date and time correct? For example, do you want sales to close before the event starts, or continue until the end of the event?

How to check:

On your event page, check if sales have commenced or if the starting date is correct, on the right-hand side, underneath the Buy tickets button.

Is the date correct?

Is the start time shown?/Do you want it to be shown or do you want to show a Countdown instead?
Is it consistent with the start time communicated in the event description/your website/other places?

How to set it up:

To edit date and times, go to Events > select your event > Sales > General Tab > Sales start & Sales end
To display a countdown, go to Events > select your event > Display > Landing Page > toggle on Show Countdown

Check-in time/Doors Open (optional)

Is a check-in time displayed and is it correct?

Why this matters: Displaying a check-in time sets expectations for ticket buyers, helping them plan their arrival and ensuring a smooth start to your event.

How to check:

Displaying a check-in time is optional, so consider if it makes sense for your event.
On your event page, scroll down to the end of the event description. The check-in time is displayed next to the event date.

How to set it up:

Go to Events > select your event > Information > Check-In

Accent color

Are you using an accent color that matches your brand?

Why This Matters: Your accent color, prominently featured on buttons like "Buy tickets," is a key element of your brand identity. Using a custom color that aligns with your event or company’s branding creates a cohesive, professional look for your shop.

How to check:

The accent color can be identified by the "Buy tickets" button.

How to set it up:

Go to Events > select your event > Display > Design > Accent Color.
The exact color is determined via a hex code

Purchase button

Does your "Buy tickets" button's name make sense?

Why this matters: The text on your call-to-action button should clearly tell ticket buyers what they're buying. If you're selling something other than traditional tickets (like vouchers or memberships), a more accurate button label can prevent confusion and guide them directly to the right purchase.

How to set it up:

Go to Events > select your event > Custom > Event Landing Page > Buy tickets button

Starting price

Does your "Tickets start at" price make sense?

Why this matters: The "Tickets start at" price is often the first thing a ticket buyer sees, and it immediately sets an expectation about your event's affordability. A clear and accurate starting price builds trust and helps attract the right audience. If this price is misleading—for example, by showing a heavily discounted children's ticket that doesn't reflect the price for your average customer—it can lead to confusion and a lost sale.

How to check:

If displayed, the starting price is displayed right above the buy tickets button.

How to set it up:

If you do not want any starting price to be shown, go to Events > select your event > Display > Display >Hide starting price
If you want to ignore one ticket type for the starting price, go to Events > select your event > Ticket categories > select the category > Ticket types > edit ticket types > Presentation > toggle Ignore starting price

Location

Is your event's location accurately set, and is the Google Map displaying correctly?

Why this matters: A correctly displayed Google Map helps Ticket Buyers quickly understand where your event is, plan their journey, and avoid any confusion.

How to check:

If displayed, the location is shown on the right-hand side of your event page, below the "buy tickets button".
If displayed, the location map is shown at the bottom of the page.

How to set it up:

To set the correct address/location, go to Events > select your event > Information > Location
To control whether the location and map are shown on your event page, go to Events > select your event > Display > Landing Page > toggle Hide map and Hide location

Availability Lights

Are availability lights activated and configured in the best way?

Why this matters: These visual cues (green, yellow, red) give Ticket Buyers a quick, real-time understanding of ticket availability, which can help them make faster purchasing decisions, especially for popular events.

How to check:

The availability lights are only shown once the event sale has started.
If turned on, the availability is shown once you open the checkout, directly below the ticket category.

How to set it up:

Go to Events > select your event > Display > toggle Availability Lights > adjust Tresholds as needed

Event name

Are event name and slogan short and clear?

Why this matters: Your event name and subtitle are often the first things a ticket buyer sees. They should be concise, impactful, and easy to understand at a glance. Clear and brief titles and slogans capture attention immediately and ensure ticket buyers understand what your event is about, all within seconds.

How to check:

Is the title short and easy to remember?
Does it immediately tell a ticket buyer what the event is?
Is the title unique enough to stand out from other events?
Does it accurately reflect the experience you're selling?

How to set it up:

Go to Events > select your event > Information > General

Event description

Is the event description clear, complete and engaging?

Why this matters: Your event description is a crucial tool for communicating all the important details ticket buyers need to know. A clear, complete, and engaging description builds confidence and excitement, while also answering common questions upfront. By including key information like parking instructions and details about different ticket types, you minimize confusion and ensure a smooth experience for your attendees.

How to check:

Is the purpose of the event immediately clear to someone who knows nothing about it?
Is the tone of the writing engaging and does it create excitement for the event?
Are key details, such as age restrictions, entry requirements, or parking instructions, clearly explained?
Is the text free of jargon and errors?

How to set it up:

Go to Events > select your event > Information > General > Description

Ticket categories and types

Are the names of ticket categories & ticket types understandable and consistent?

Why this matters: Clear and consistent ticket names are crucial for preventing confusion and helping ticket buyers quickly select the right option. When names are well-defined and uniform across different categories, it simplifies the buying process and reduces the likelihood of purchasing errors or support inquiries.

How to check:

Review all ticket types and categories: Go through every ticket name you've created for your event, including different price tiers, age groups, or special access tickets.

Assess clarity and understandability:

Is the purpose of each ticket immediately obvious to a Ticket Buyer who might not be familiar with your event's internal terminology?
Does the name clearly convey what the ticket offers (e.g., "Adult Admission," "VIP Package," "Child Ticket (Under 12)")?
Are there any abbreviations or jargon that might be confusing?

Check for consistency:

If you have similar ticket types across different categories or dates, are their names phrased consistently? (e.g., if you have "Early Bird" for one date, don't use "Advance Discount" for another similar offering).
Is the naming convention logical and easy to follow throughout the entire ticket selection process?

How to set it up:

Go to Events > select your event > Ticket categories > select the category > Category name > Ticket types > Ticket name

Ticket type conditions

Do all ticket types contain the needed information (such as buying restrictions or conditions).

Why this matters: For discounted tickets (e.g., for younger ticket buyers) or tickets with special access, it's crucial to clearly communicate any buying restrictions or conditions before purchase. This prevents confusion, reduces support inquiries, and ensures ticket buyers buy the correct ticket for their needs, leading to a smoother event entry process.

How to check:

Review all special/discounted ticket types: Go through any tickets that aren't standard full-price admission (e.g., student, child, senior, accessibility, VIP, early bird with specific terms).

For each of these tickets, consider:

Are there age limits? (e.g., "Child Ticket (Ages 6-12)")
Is proof of eligibility required? (e.g., "Student ID required at entry," "Disability card check at gate")
Are there purchase limits? (e.g., "Max 4 per person")
Are there specific entry conditions? (e.g., "Entry via Gate B only" ,"Valid only with specific pass")
Are there any non-obvious terms and conditions?

How to set it up:

Go to Events > select your event > Ticket categories > select the category > Ticket types > edit > General > Information > Name & Description