Customer Account set up & general settings
Introduction
Customer Accounts are dedicated profiles in your shop that create a direct, long-term relationship between you – the organiser – and the ticket buyer. Rather than treating each purchase as a one-off transaction, a customer account connects a buyer’s identity with their full purchase history, interactions, and preferences.
Benefits for the Organiser
Customer Insights Gain a complete overview of buyer behaviour, including purchase history and interactions. This enables accurate segmentation, deeper analysis, and better measurement of marketing performance.
Data Leverage Customer Accounts are required to use Tags, improving reporting and enabling more advanced and automated workflows.
Brand & Loyalty A personalised account experience strengthens your brand and lays the foundation for increased customer loyalty and lifetime value.
Feature Enablement Customer Accounts are mandatory for many high-value features, including: Customer Payment Methods, Subscriptions, Ticket Transfers, Ticket Upgrades
Security Accounts enable secure account verification to help prevent fraud and are required for managing Season Ticket Holders.
Benefits for the Ticket Buyer
Effortless Experience All event information and purchase history are stored in one place. Saved buyer details reduce friction and make future checkouts faster and easier.
Better Self-Service Buyers have full control over their tickets, including managing transfers and updating personal details. This reduces the need to contact support and puts control directly in the customer’s hands.
Summary
This article will covers;
- How to Activate or Disabling Customer Accounts, including Authentication options
- How to Customise the Customers Account Page
We support both platform-managed customer accounts and authentication via third-party identity providers for single sign-on (SSO).
Note: This setting requires the module Accounts to be activated. Please contact your account manager and/or support@iwannaticket.com.au
Customer Account View: Account Page
Help Guide
How to Activate or Disable Customer Accounts, including Authentication options
- Click Settings > Sales > Accounts.
- In the General section there are three authentication options available.
Disabled, No customer account is needed and customers do not need to sign in to purchase tickets. They can instead use the guest checkout.
Prevent Checkout, The customer must have an account and be signed in to open the checkout. Guest users can see events and event descriptions, but cannot see ticket categories and types, availability, or prices.
Prevent Details Submit, The customer can add items to their order as a guest, however they must sign in first to enter their address and payment info and finalise the order.
The authentication settings can be overridden on an event level by navigating to Events > select Event > Sales > General > Authentication.
Attention: If Multi-Event Checkout is enabled in your shop, the authentication settings can only be set on a seller level and not be configured differently per event.
How to Customise the Customers Account Page
This section lets you customise what customers see on their respective account pages.
- Click Settings > Sales > Accounts.
- In the Account Pages section toggle on/off as required
Only showing pages that are relevant to your shop set-up. Example: only toggle on the Show Ticket Transfers page if ticket transfers are allowed in your shop.
Personal Information, Allows customers to view and update their personal details, such as name, address, and contact information.
Tickets, Displays all tickets associated with the customer’s account, allowing them to view and manage their ticket details.
Purchase Intents, If enabled, the ticket buyer will see "Reservations & Offers" on the Account Page
Payment Methods, Lets customers manage their saved payment methods.
Subscriptions, Shows any active subscriptions the customer holds, such as season ticket or membership subscriptions.
Ticket Transfers, Allows customers to view and manage ticket transfers. Only enable this page if ticket transfers are permitted in your shop.
Payment Plans, If enabled, the ticket buyer will see "Payment Plans" on the Account Page
If enabled, the ticket buyer will see "Memberships" on the Account Page
